Rescuing Your Digital Strategy
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Why Companies Are Facing A Reboot?
Digital journeys are facing many hurdles and setbacks. From restructuring leadership to demanding faster value and pivoting on failed strategies.
We understand the road to digital transformation can be filled with bumps — as well as unexpected turns — but we also know companies with a commitment of the C-suite can be one of the most crucial indicators of final success. Which is why we recommend bringing on Digital Strategy Leaders that operate within the C-Suite to drive your digital initiatives,
Digital Strategy Leaders are needed to work with you to identify challenges and design your customer ecosystem as the catalysts for change. They will intimately research, design, prototype, and build experiences - to Sparq a digital transformation and deliver sustainable value for the company and customers.
As we are being impacted by this new reality of the COVID pandemic, companies are facing some of their biggest fears with their digital strategies from challenges of trying to do more with less, to getting large amount of work done in the shortest timeframe possible to investing in the cheapest—hopefully most qualified labor possible.
Unfortunately, leaders are now finding they will have to reboot their digital strategy to pivot-or-get left behind but we are here to share some areas so you can stay relentless in your pursuit of becoming a digital powerhouse with some reboot insights to get you back on focus.
Here are some lesson on a few areas digital transformation initiatives have gone awry and what you can do to avoid them.
Over Complicating The Digital Strategy
Every digital transformation journey should begin with the planning of a strategy based on data and research. The focus should be on simplifying processes through technology and ensuring that every department and individual employee has easy access to information they need.
Slow To Hire New Digital-Focused Leaders
We are in a digital era with multiple new C-level titles who are data-driven and customer centric focused. Companies need to act swiftly at onboarding leaders that can come on to simplify the organizational structure and deliver digital initiatives in an agile fashion.
Overuse Of The Wrong Technology
Allowing departments to choose their own tools, sounds great but it always leads to misaligned work environments where departments are locked into their own digital silo. Use tools that remove silos.
The Big Rework by Investing in Low-Cost Resources
Companies will have to partner with smaller agencies who are hyper-skilled in the areas you’re seeking to grow your investment. Hiring low-cost resources/teams with low-digital skills to deliver the work will typically result in a 30% to 50% of time spent doing rework they completed, which surprisingly is rarely measured. Start measuring the rework and invest in smaller but highly-skilled teams.
Having Large Amounts Of Work That Take You Off-Track
Companies will need to have a startup mindset when delivering work—along with readjusting timelines and budgets rather than killing their digital initiatives by allowing leaders to inject large amounts of work. Focus on delivering work iteratively in smaller chunks and make the customer experience remarkable.
Not Choosing The Right KPIs
Key performance indicators (KPIs) need to be chosen correctly for the project at the beginning and monitored steadily throughout. Be sure to select the correct KPIs for your business, the digital transformation journey, and your end-users.
Doesn’t Visualize What Success Will Look Like
Utilize Design Thinking to help your people visualize the flow on how the Digital Strategy will deliver something better for the customer. Creating a visual context that encompasses storytelling can even make the management of the digital transformation easier. Visually Map out your journey using a puzzle strategy as your change management to communicate the final picture.
Remember
A staggering 70% of digital transformations fail. While most companies and executives know how crucial it is to evolve with technology and create digital processes and solutions — putting it into action is a different story. Many companies have endeavored on digital transformations, only to hit roadblocks over and over again. CultureSparq will be here to help you overcome them.
If you need to get out of your normal way of thinking and bring in some new and fresh ideas with a team of digital strategist who are successful in having different point-of-view and success at leading transformations — SCHEDULE some time with us where we will ask you some tough questions to level-up your curiosity and help you achieve the impossible in your Digital Transformation journey.