Unified Commerce Transformation
How to build a Unified Commerce Culture
C-Suite leaders, how are you preparing to take your company to the next level towards providing a Unified Commerce experience?
We know culture is one of the biggest barriers to scaling any transformation. Culture is perceived to be a massive undertaking and often hard to change. Attributes that may be culture barriers for some are, in fact, enablers for others. As part of the C-Suite, you should focus on mobilizing a purpose and beliefs to drive culture change.
Determine the purpose of the company, what it yields for the world and what the beliefs are of the people coming to work each day can build the culture away from a barrier to an accelerator.
As we all are aware, Unified Commerce gives your customers a constant experience across multiple channels and by building an unified commerce culture you will have employees engaged in making use of a single, incorporated, real-time platform for all customer engagement points.
Gartner research suggest, the right culture is one of the most important requirements to achieve digital transformation. Along with Gartner, CultureSparq predicts in 2021, C-Suite leaders like CIOs, CDOs and CSOs will be as responsible for culture change as chief HR officers.
When there is change there is always some chaos. This requires bold leaders who think and see things differently to approach a culture transformation as an enabler to increase innovation and speed but to also save money.
If you’ve already decided that you need to change aspects of your organization’s culture, there are some key steps CultureSparq can help you to take that will ensure your culture transformation gets off on the right foot.
You will need the right organizational leaders to drive the success of a culture transformation. They must provide the support employees require to begin making behavior changes, and they can help move the entire organization toward the new culture.
Here are three strategies C-Suite leaders can ponder to prepare for a culture transformation towards a unified commerce experience:
Design a New Operating Model by transforming the business model or optimizing the existing one to deliver a commerce strategy at scale for todays market challenges. Unified Commerce requires a well designed Enterprise Operating Model Perspective to optimize operational costs, improve product traceability and availability, and increase customer satisfaction.
Mobilize a Culture of Innovators by leveraging an innovative mindset and technology to optimize delivery and customer experience. If you want to innovate, it’s important to build diverse talented teams and for you to be closer to what your company does to better understand the delivery experience.
Transform your Communication Strategy by leading major changes across the organization to allow the entire company to participate, grow and succeed collectively in the decisions making process and get rewarding for the progress. You will have to quickly move towards a change management on steroids to make quantum improvements towards operational performance by reengineering key business functions with hyper-communication strategies.
Remember
These three strategies need to be at the heart of any C-Suite retailer’s Unified Commerce strategy. Without these strategies, you will be unable to put in place the organizational structure needed in order to better serve your customers and lead the way towards deploying an efficient Unified Commerce experience.
Schedule some time with me today, to learn how we are driving Unified Commerce transformational outcomes.
For more insight, download our 4Cs of Connected Commerce white paper.
We Build The Culture