The Future of E-Commerce
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3 eCommerce Trends To Consider in 2021
What will your eCommerce look like in 2021?
With retail closures at an all time high—consumers are forced to do their shopping online. This has created a massive consumer migration of newcomers seeking a world-class and personalized customer experience.
As we head into the new year, a variety of trends are gaining momentum that will shape retail and eCommerce forever.
To become a major competitor, your eCommerce platform must be developed quicker than Amazon can deliver, and this mean you will have to invest smart and go big at being all in. The shift has been made and consumers are now seeking virtually store fronts to be able to order from their computer at home, mobile phones or anywhere without stepping a foot inside a store.
At CultureSparq, we know cool way your brand can stand out in a crowded eCommerce space is through automated shipping and fulfillment. Orders must have fast, free, and sustainable shipping. This includes branding the packaging to give a personalized experience when customer are unboxing it. This type of fulfillment can make an additional remarkable experience when combined.
To help you better compete with marketplaces and retail giants, we recommend brands invest in richer, more personalized experiences. To drive that deeper connection. Humanizing your brand aids in customer retention, now a top priority as acquisition costs rise, along with uncertainty in digital advertising.
To help you prepare your business for the next step in the eCommerce journey, here are 3 trends to consider in 2021:
Create Deeper Connections: Solidify your customer loyalty by knowing how to connect with them. Try creating Memories of having more convenience and affordable cost options as the top reason for increasing your brand trust. But don’t miss the fact that consumers also want to connect with brands on a deeper level like how the product or company is linked to a social impact/cause.
Make Your Fulfillment Competitive: Fulfillment will be your key differentiator especially now that consumers gravitate to brands offering fast, free, and sustainable shipping. Try to establish a fulfillment competitive advantage by placing inventory closer to customers, automating returns, and offering flexible options like curbside pickup.
Make Subscription The New Normal: One-time buyers and single-time orders can be huge obstacles to scaling your business rapidly. Try to capture a lion’s share of the market by adapting a subscription model that will benefit both your customers and business. Something easy as Monthly payment options for larger purchases will help customers and entice them to subscribe to you.
Remember
Online shopping is the reality and retail is becoming increasingly digital and internet-driven. Store fronts like bricks and mortar have adopted elements of the online experience to encourage us all to visit them by playing to the strengths that in-person experiences can offer, such as more personal levels of service.
The Consumers have made it clear about what they want from the shopping experience – are you listening?
If you need help strategizing and delivering your 2021 roadmap, please SCHEDULE some time with us and we will do an eCommerce deep dive with your team towards an unified connected commerce experience.