Digital Transformation Journey
Digital Transformation Explained
Digital transformation is about modernizing your infrastructure so your organization can evolve and thrive in all aspects of your business — what it offers, how it interacts with customers and how it operates.
Simply put, Digital Transformation is how to sustain a business through constant change.
Here's how CultureSparq works with brands all over the world to become digital enterprises.
Mapping The Journey
Before we dive in, we need a little context. We need to understand the notion of “mapping the journey” from end-to-end and executing it iteratively via our Sparq Model; a lean framework concept that is essential for understanding the connection between enterprise agility and digital transformation. “Mapping the journey” is comprised of three perspectives: Culture, Data and Technology.
1. Culture
Reimagine your digital workforce
Companies that build a culture to embrace agility and executes change management principles can reduce risk and ensure business continuity.
Our data shows digital transformations continue to fail due to the lack of talent and a disconnect between C-Suite and the rest of the organization. We are helping companies reimagine their digital workforce by mapping and clarifying people skills to develop a world-class team of digital transformation experts who can both design and implement the solutions needed for scale.
Leaders must mobilize a winning culture by focusing on elevating People, Process, Strategy.
How: This requires knowing the Emotional IQ of your workforce.
2. Data
The role of data
By making data quality management and governance the currency of digital transformation initiatives, organizations can leverage the value of their data to unlock new opportunities, including support for new business models, improved customer service and use artificial intelligence and machine learning to discover new insights.
We find data quality can be maintained at high levels by driving ownership of the data to the people who use it most frequently and understand it the best -- typically at the business level.
Leaders must use data to dominate every step of the journey towards a digital enterprise.
How: Bring Artificial Intelligence and Machine Learning to solve business problems.
3. Technology
Identify, Automate and Deliver
Digital leaders set themselves apart and create a clear competitive advantage by implementing the right technologies at the right time with a specific strategy and clear roadmap. From selecting a private or hybrid cloud strategy to adopting tools that make it easier to plan, track, and report across all teams, programs, software portfolios, and the enterprise.
Our research shows digital technologies must support the overall business objectives and compliment the transformation goals companies are working towards. Digital technologies exists to help organizations take the next step in their transformation processes by automating processes so the workforce can focus on more important, high-level tasks.
Leaders must integrate digital technology into their business operations to identify new revenue opportunities, increase customer outreach, and deliver better value to their customers.
How: Strengthen your core infrastructure by modernizing your legacy operating systems to drive efficiency.
When it comes to creating a digital business, Culture, Data and Technology are the change blocks that must be addressed to bring about the changes you desire throughout your digital transformation journey.
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