The Anti-Retail Retail Club
CultureSparq.com | We Build The Culture!
What is the Anti-Retail Retail Club?
The Anti-Retail Retail Club consist of shoppers unwilling or unable to associate in a loyal way with other retailers that don’t provide a seamless digital experience. But they increase brand awareness and loyalty with retail brands that do.
Data Fact
20%-70% of newly acquired customers defect in the first 100 days of the relationship
Customer Loyalty
Customer loyalty is about attracting the customers to your product or service, getting them to buy and finally who in return can bring you even more customers.
More than ever, customers are seeking a memorable or remarkable experience they can share with their network.
Your loyal customers are the ones who are going to buy your products even if they aren’t on sale and recommend your offerings to friends, and you always want that audience to be large enough to keep you afloat.
How are you increasing customer loyalty?
Today’s consumers have more access than ever to the best products, the latest technologies, and the coolest brands for pretty much any need.
However, they don’t always have access to a seamless shopping experience, in part because retailers been slow to embrace Sparq Worldwide Unified Commerce strategy.
At CultureSparq we help brands deliver a Unified Commerce Experience to increase that brand loyalty and stays out of the anti-retail retail club.
No matter how or where your customers are shopping you should have a combination of e-commerce, mobile commerce, order fulfillment, inventory management, customer relationship management (CRM), and other technologies working together on a single platform.
Here are a few insights to help you stay in the loop with what customers are going to be looking for in the coming year.
Use a Simple Points-Based System: Put a loyalty program methodology in existence so your frequent customers can earn points that offers some type of reward such as a discount code, freebie, or other type of special offer.
Pop-up stores: Get your customer attention with Pop-up shops. This is a great method for building an organic brand awareness and recognition. To put some respect on your brand name, you can form partnerships with another company to provide all-inclusive offers.
Get Personal: Don’t ignore the customer emotional journey. Get intimate and make your customers feel special by creating a personalized experience with your product to generate customer feedback loops which creates special interaction for customers when they feel they are being heard.
Our Digital Transformation Journey in retail reimagines how a retailer uses Culture, Data and Technology to pursue new and improved revenue streams and new business models.
CultureSparq is removing significant obstacles faced by retailers that embark on a digital transformation journey.
Take some time today to contact us so we can share how we can transform your organization and keep your customers loyal.
If you need deeper insights, please schedule a 1-on-1 with Chris Campbell to learn how we are mobilizing a winning culture.