3 Unstoppable Ways To CREATE Remarkable Customer Experiences

CultureSparq.com | We Build The Culture!

Customers don't buy products or services, they buy experiences to give them a good feeling and a solution to their problems. Most customer needs are emotional rather than logical. So, the more you know your customers, the better you become at anticipating their needs and connecting with them emotionally.

At CultureSparq, we believe in giving the same level of care and attention when dealing with customers that we would hope to receive. This seems straightforward enough, but many of us fall into common foils of customer care. 

Customer service can make or break a relationship. For many companies, they have a build it and they will come attitude. You may have a fantastic product, but if your customer service is unhelpful, unreliable, or just plain hard to get in touch with, people will hear about it, and you’ll lose customers over it. That’s one big reason why investing in customer service is key to long-term business success. 

What is a remarkable customer experiences?

Remarkable customer experience means making absolutely certain no one can find a substitute for what your company offers. When there is no substitute for what you offer, you cannot be commoditized. When you cannot be commoditized, then growth, loyal customers and profits are yours for the taking.  It’s part of your differentiation.

The process of creating Remarkable Experiences is about breaking rules and creating your on best practices that includes ingredients like valuing customers’ time, having a pleasant attitude, and providing knowledgeable and skillful resources, who can take things a step further to exceed — rather than just meet — expectations throughout the customer journey.

Know your and understand your Customer Identity because most of the efforts by businesses seeking to provide amazing experiences is that they often forget that it is the customer, not the business who decides what is remarkable and what isn’t. You have to remember, too, that what is remarkable for one company, may not be remarkable for you. So know your CustomerDNA offer experiences that are unique.

Yeah I know, easier said than done, Right?

One way to get started in ensuring that every customer has a remarkable experience with your company is by making the customer experience, pricing and product a priority followed with a hyper focus on three areas to create a remarkable experience and they are:

1. Create a compelling customer experience vision:  

   Your strategy should have a clear customer-focused vision that you can communicate with your organization. The easiest way to define this vision is to create a set of aspirational statements that act as guiding principles.

2. Know your CustomersDNA:

   Understand who your customers are. If your organization is going to really understand customer needs and wants, then they need to be able to make deep connects and empathize with the situations that your customers face.

3. Create an emotional connection with your customers:

   Some of the best customer experiences are achieved when a member of your team creates an emotional connection with a customer. This is what also known as Emotional Quotient (EQ) — it’s the ability to understand the thoughts and feelings of somebody else and in this case, the customer.

REMEMBER

Great customer service happens when everyone from the CEO to product development, the sales team and customer service reps understand their purpose in the business.  One good customer service experience can change the entire perception a customer holds toward an organization. 

At CultureSparq, we continue to work at this for our customers. We are always trying to exceed expectations.

SCHEDULE some time with us to learn our process.

WE BUILD THE CULTURE!